‘Naxic’
Fictitious Brand Strategy
Why
To develop a Brand Strategy, a Brand Mark, and a Brand Identity for a fictitious brand based around a problem that stands in our way within society.
Wh0
The chosen target audience was based around teenagers, specifically girls who are going through puberty. Social media being the biggest flaw that society has created for underlying mental health and body images.
BRAND VOICE.
Our brand strategy here at Naxic is simple - we want to be the pressuring voice in your insecure teens head. Social media is their biggest influence. At Naxic, we are all about making you look and feel nothing like your unique self through the use of our reshaping products. This will make our customers look like the touched up, photoshopped models of Instagram.
Just some quicks points as to why you should sign up to Naxic. We are well-known for our unsustainable materials also, encouraging incorrect disposal of product and packaging.
Brand Shots.
