Practicing sustainability, recycling and FUN!
‘BeeGreen’
Product Range design
Why
I was asked to conceptualise three physical products within a product range, through planning and development. The products were aligned with the unsustainable practices that come along with plastic food storage.
Who
The products were aligned alongside sustainable activists! Users specifically that are in charge of packing food within their homes.
FINALISED BRAND VOICE
Here at BeeGreen, we pride ourselves on the joy of recycling and sustainability shown through our fun and creative beeswax wraps! Our range comes in three different sizes, our largest starting at 34 x 35 cm, middle size 30 x 26.5 cm and our smallest at 21 x21 cm.
Our personality is bubbly, fun, creative and playful. This is communicated through the pops of colour used in our brand mark, choice of material and brand colours. We reach out to those customers who are looking to create a change in the environment, who use plastic to pack away food.
We are proudly partnered with Lifeline Australia and Wheen Bee Foundation. Lifeline who supplies our fabrics and Wheen Bee Foundation who supplies a free-range organic beeswax.
Brand Mark Variation.
Style Guide.
Product Creation.
Product and Brand photos.
Take a look through some snaps from BeeGreen’s branding photoshoot. The team had so much fun letting creativity let loose! Shown below are some ways that the wraps can be used.
Mock-ups and Packaging.
The overall aesthetic of BeeGreen’s Instagram page was to attract a more mature clientele but still achieving the playful and cheerful personality. The three main colours were used within.
To still achieve the playful and cheerful personality, fun stickers are found on wraps before packing them into shipping packaging.
